Social Media Matters: Startups Need To Obtain A Following Before Thriving

It sounds quite simple, but so easily forgotten. Startups must acquire a following before posting web content and utilizing SEO. How can this be accomplished? Looking to social media is the best way to grow a following even before your company is ready for business.

As important as SEO is to a business, you need a loyal following to grow the customer base. Continuously posting web content will get you higher on the search engines, but if you’re new to blogging or a startup business, researching SEO shouldn’t be the top priority. You need readers, buyers, and clients, and social media speeds up the process, as you can target the customers you know will be buying your products or calling for the services you offer.

Some business owners and independent bloggers who don’t know SEO, will suffer the consequences as they’ll post content, but no one will be reading. Facebook and Twitter can offer a remedy, and by spending as little as $5 a day, they’ll be sending ads to users who will be interested in the blog, business, or just the Facebook page itself. Once you have a decent following, then start sharing the content, and because they were specifically targeted, they most likely have friends who are interested in the same topic or product. This is a form of buzz marketing, and it works. If SEO isn’t you’re strong suit, look to social media.

Social media is the future; it’s an inexpensive way to market and advertise your business and or blog. What makes Facebook pages and Twitter accounts for a business so great is that you’ve got the skills to maintain your social media outlets because you’ve already spent countless hours on these sites by using your own personal accounts. Some business owners are intimidated by this form of marketing, but it’s one the most rewarding and effective ways to make your company profitable.

As I’ve said in previous articles I have written, social media marketing allows you to talk with customers on a personal level, making the customer/owner relationship worth much more than in previous decades. You can interact with them and gauge what’s working, and what isn’t when it comes to both your communication and even business. As the saying goes, “The customer is always right”. Whether you believe it or not, those are the people who are making your wallet grow as long as you give them what they’re asking for.

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