Marketing Essentials Every Small Business Must Utilize

A Portable Joanna!
National Library of Ireland on The Commons / Foter.com

 

There are dozens of businesses in your city or town, but what are most of them not doing? Marketing and Advertising. There is the occasional ad in the local yellow pages, but it’s the 21st century, not many people look to the phone book when they’re looking for someone or some business. Marketing on the internet, email, and social media should be a must for all businesses, but there are a number of companies that don’t have a Facebook page, Twitter account, or email subscriptions to attract and interact with regular and new customers. So let’s take a more in depth look at all aspects of social media and how they can be used to help your business prosper.

Starting with email subscriptions; this is a great way to personally send information about products, sales and discounts, or any news that could be important to your customers. We all get emails from bigger companies, whether a clothing store, magazine subscription, or any other place you have shopped in the past. But why aren’t small businesses doing the same? To attract customers and give reasons to return for regular customers, you must draw them back, and even if you have a sale or a discount, they’ll never know unless you’re informing them that the product is on sale via email. Websites are a great place to show your products and what is in your inventory, but there is a chance customers won’t go to the site, you must go to them, and that’s where the use of email comes in.

Social media is the future of marketing and advertising. Twitter and Facebook are the tip of the iceberg when it comes to the potential technology can have on your business. A Facebook page can be used to draw customers in, and if your fans share your page, there’s a likelihood that their friends will also look into what your business does. It’s a way to interact with customers if they have any questions, and if your business has a product you can post pictures and or videos ┬áto help visualize that specific product to the fans and customers. People want to see themselves using or wearing the product before purchasing it. If you can give them a clear picture of what they’re buying, that’s half the battle, especially if you don’t have a brick and mortar store.

Twitter pages have been proven to be successful for businesses. A small clothing store in Massachusetts is drawing in more customers through Twitter than their main website, and as a result, all the marketing and news about their clothes are being posted in tweets only. However, with this form of social media, continuously tweeting and using hashtags that are relevant to what you sell and your customers buy is vital to the success you’ll have on Twitter. Always post pictures if your business has a product, respond to your followers, and make it interactive. In most cases, the twitter accounts who have many followers is a result of them interacting and having conversations, showing that they’re friendly and open.

To effectively market what you sell or do, you must go to the customer first. The internet is the best way to get news and information out to the public, and it must be utilized. There are many businesses still operating as if it’s still the 20th century. To stand out from your competition you must reach out to who you’re trying to sell to and gain consumers. After all these years of it’s existence, social media isn’t being used correctly. Be the first to take advantage of what these websites have to offer, and separate yourselves from the pack. It could be the difference between a somewhat successful business and a complete success.

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