Tag Archives: SMM

Pinterest_logo

Social Media Matters: How Pinterest Can Be Used In Marketing and Business

Pinterest_logo
Raul P / Foter / Creative Commons Attribution-NonCommercial-NoDerivs 2.0 Generic (CC BY-NC-ND 2.0)

When we think of Pinterest, the first thought that probably comes to mind is that it’s a social media platform that’s primarily used by women. This idea is very narrow-minded and negates the average consumer and business owner from seeing the effect Pinterest has in terms of marketing and business. Yes it’s a platform dominated by pictures, but those pictures have links, and those links can direct the user right to your company’s website or online store. In simpler terms, Pinterest is basically an SEO/Social media outlet that guides consumers to a specific site without reading a list of article titles and instead, pictures that grab the attention of the consumer.

Say for example your business specializes in beach chairs, hammocks, and other products that are primarily bought before or during the summer. If you have an online store or sell your products on Amazon, people who are in need of these summer essentials will search for that product and when they find a chair or hammock they like, they’ll buy it. With Pinterest, you’re subtly and casually reaching out to the customer with pictures of your product, making it a comfortable experience for the potential buyer.

To be an effective seller on Pinterest that captures the viewer’s attention, you must rip a page out of old-school marketing that we all learned at a young age, even if we didn’t take actual business courses. Take a high quality picture of someone relaxing in your beach chair or hammock; the ideal location would be the beach or backyard that puts the consumer in the shoes of the person who is reclining in your products. Before buying anything, consumers picture themselves using the product they’re interested in. In this case, they’re probably imagining getting a nice tan, feeling the warmth of summer, or that relaxation they so desperately want. You want to meet them in the middle, and the picture creates the experience for the consumer.

Hammock

Pinterest can also be applied to contractors’ marketing strategies. By showing people what your business can do for someone’s home, that is the best form of marketing. It’s easy to say on a website that, “We remodel homes and create a comfortable living environment for your family”, but by displaying your work on Pinterest, where customers can see your skills shine, you’ll make a bigger impression on people than if you wrote a 600 word blog post describing what their room or house will look like after you’re team is done.

It’s all about creativity and giving the viewer the opportunity to imagine using your product or experiencing the change your services provided them. Pinterest is a way to connect with customers through the use of pictures instead of text. If you can get viewers to re-pin, click, and buy your products, you’ve mastered Pinterest. Social media is a powerful marketing tool that has endless amounts of potential. Some platforms work better for some companies depending on the industry, but if Pinterest can be of any use to your business, you must utilize it.

e-commerce

Social Media Matters: Engage With Your Customers, Even in a Casual Setting

Facebook, Twitter, and many social media platforms allow businesses to connect with their customers and acquire future consumers by specifically targeting their audience through ads and updates on their pages and accounts. However, connecting with your followers or customers doesn’t have to be confined to formal engagement and can be used even when using your own personal Facebook or Twitter account. You may ask how, and it’s actually really simple; something you might already be doing without even thinking about it.

A few days ago I had casually commented on an update a popular car blog had posted on their Facebook fan page. An SUV, that in my opinion wasn’t practical for any consumer financially, was loved by many who commented on the same picture and link. A person responded to my comment giving great feedback, which wasn’t his intent, as he made the case that this SUV was capable of going off-road, and the vehicle was well worth the price.

A lot can be learned from this, and as a marketer, if I was to come up with a marketing strategy for that specific vehicle, the feedback that was given allows me to tailor any advertisement towards an audience that wants that SUV. Off-road capability, along with it’s AWD, and cargo space, should be the main focus when advertising that vehicle. Now that we’ve got inside the consumer’s mind and understand what he or she wants in a particular vehicle, it can now be applied to both the auto industry and other business sectors.

Very few businesses do this, but asking the buyer why he or she is buying the product they brought to the counter gives invaluable information to the marketer. There is no reason for them to fill out a form stating why they bought it, but a simple question that can then be applied to the next customer that walks through your door. If you own a toy store and a kid comes up to the cash register with an action figure or play set, seeing his or her excitement for it, and listening to what they’re saying, then allows you to market that toy to attract kids who want that toy, but didn’t know it was in your store.

This shouldn’t be confined to products either, as even a gym can get positive or negative insight into what the consumer or gym goer wants. I’ve been asked, “How did you find out about our gym?”, but I’m never asked “What do you like or dislike about our gym?”. The second question is almost, if not more important than the first, as the customer’s response may make you consider changing what your gym offers. If a majority of customers express that they want more free weights and less machines, action should be taken to make the people who workout there happy. Simply asking that question could save you time and money, and keep gym goers coming through your doors.

Consumers don’t want formal marketing, questionnaires to fill out, or annoying ads that hinder what they want to do. Engagement on social media, both on your fan page and during your own personal time, along with asking friendly and open questions, is going to make the potential customer more comfortable. You can learn a lot from what the consumers are saying, but you’ve got to be willing to listen. One status on Facebook pertaining to a product or interest is a great way to learn the buying behaviors of your customers. If you can understand the psychological reasoning behind their buying habits, you’ll be able to market and advertise much more efficiently and effectively.