Marketing Matters: Homemade Car Ads, Examples of Successful Marketing

1982 Nissan Sentra
Hugo90 / / CC BY


For the second consecutive month, someone’s brilliant and creative car ad brought two owners of clunkers notoriety. ¬†Also they successfully sold their cars, and for one, got a job along with the offer. Could this become a trend on a site like Craigslist or Youtube to attract potential buyers for used vehicles? Also, can small businesses do the same to display their products and discuss their services by providing a short video? The answer is yes to both questions.

A filmmaker from Florida created an ad for his 1996 Nissan Maxima that was done so well, that Nissan bought back the car. This man is in the film industry, but his short video proved to be a great marketing example for others who aren’t familiar with advertising and marketing,

The voice of the narrator combined with the projected film on the wall and impressive camera angles made this commercial feel as if Nissan created it themselves. Creativity and thinking outside the box separated this homemade car ad from the rest, which is why this man was able to sell his 17 year old Maxima.

Small business owners should take notice of this form of marketing. You don’t need an extravagant commercial posted on Youtube to get results like the man from Florida, a simple video explaining your product and giving the viewer a visual of what it does can have the same affect. Talk about your business, what purpose it serves, and what separates your company from the rest. Whether you hire someone or do it yourself, there is no need to go overboard with a video or commercial. Start out simple and work your way up as your business and clientele grow.

Another man, this time from Sweden, created a picture ad and just as the guy from Florida, he successfully sold his car and was offered a job with a car magazine in Sweden.

Here is the link to the story – Comedic Hasselhoff car ad leads to a dream job in Sweden

When it comes to your business, advertising and marketing can be fun and more than just a commercial. Experiment, see what works for you and your business. One good commercial or ad can attract customers, and for these two men, buyers for the cars they were selling.

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