Tag Archives: Business

No Matter What Profession, Being Truthful and Honest Goes A Long Way

The_Warfield / Foter.com / CC BY-NC-ND


In my time as editor and writer for basketball and sports; rumors, half-truths, and being the first to report a news story dominated the social media world and still does, especially on Twitter. Whether it’s the big news corporations, or the smaller blogs and websites that have a solid following, news stories will break, either true or based off of a rumor that either way attracts viewers and followers. However, in most cases there is no legitimate source reporting these rumors, creating a boy who cried wolf scenario that can be detrimental to the smaller news outlets and blogs. Why is this important and how does it effect you?

Whether you’re a passionate blogger for your favorite sports team, or a small business owner, what you tweet, post, or advertise cannot be half-truths or complete lies to attract followers or customers. Knowing this, I always frowned upon writing articles just to get viewership, in which money can be made based off the traffic these posts attracted. Sure it’s a great way to make a few extra bucks, but the loyal readers, the ones who could potentially tell their friends and co-workers that this site is good and honest, will leave and find another website or blog to follow that won’t waste their time posting bogus news stories.

The same can be said for the business world. Whatever you’re selling: a product, your skills in a certain profession that requires physical or mental labor, or the information that you’re reporting as a journalist, has to be 100% honest or sooner or later the person who bought into you will leave once they learn the truth. A good reputation is what builds up a strong core of followers or customers, and that starts with being open and honest about your product. In the sports journalism world there are some writers who are respected much higher than others, and that’s due to the connections they have, but also the accuracy of the rumors or stories they are reporting.

Walk down a main street in your city or town, there is most likely a town diner or a family owned restaurant that is famous in your neighborhood. They rarely if ever advertise, but how did they gain their popularity and customers? The first patrons who stepped foot into that restaurant were satisfied with the food they ordered, and in turn told their friends and relatives about that specific place and how they must go there.

The best way to grow your clientele is to have a product that is so good they immediately share their experience at your store, restaurant, or your services such as plumbing, computer repair, etc. Your first customers are your advertising, whether they enjoyed the time and money they spent, or didn’t. The customer’s satisfaction builds up your reputation, and being truthful further enhances what you’re selling.

We can all learn something from sports, but take a look at the sports journalism aspect of the industry. Lessons can be taken away just from one article or Twitter account in which lies, false rumors, and lack of credibility become exposed. This also happens in business on a daily basis.

Do you want a loyal following and fan base (yes companies and businesses have fan bases too)? Marketing and advertising that is true and honest that reinforces the product you’re selling will attract new customers, and the ones who have already bought into what you’re selling will return. If you’re a writer or blogger, the same applies to you as well. Reporting rumors isn’t wrong, but check the facts and sources releasing these news stories before posting. Followers on Twitter want information, and if you’re not reporting news that’s worth their time, they’ll find another outlet to follow.

Honesty and being truthful cannot be stressed enough. If you apply those two qualities in anything you do, you’ll be successful with many loyal and real customers and followers.


Marketing: Where One Industry Got In Right


Flickr addiction
Giovanni ‘jjjohn’ Orlando / Foter.com / CC BY-NC-ND

As a consumer, nothing attracts my attention more than a well-done commercial or ad. However many businesses, especially on television, choose the cute or lack of information approach replacing facts with flash, but in the wrong way. Some companies have brilliantly mastered advertising; informing, persuading, and adding humor together that makes sense, and markets to a defined audience. Two major industries, technology and automotive, spend time and money marketing to potential consumers, yet only one industry fully understands how to use the power of advertisement.

There are a variety of laptops, smartphones, tablets, and video game consoles on the market today, and it will continue to expand in the future. Technology is a necessity, without it many business couldn’t run day-to-day operations, staying in contact with friends and family would be more difficult, and students working on a term paper for college would be confined to the library reading books instead of doing research on their laptops. The product is already a guaranteed sell, but which company excels over the other and how? This is where marketing and advertising comes in. One popular technology company went over and above, defined who their audience was, explained the differences between them and the competition, and each commercial brought humor that was backed up by facts. Apple.

The Mac versus PC ad campaign that Apple ran is the perfect example and should be a blueprint for all companies, any size and in any sector. The short commercials said a mouthful in a very condensed timeframe, both visually and contextually. The actor portraying Mac is young, dresses in more comfortable clothes, and is clearly in his 20’s, while the older, more professional, and traditional guy portrays the PC. In each ad, something Mac has that Microsoft PC’s don’t is brought up, such as apps, capabilities exclusive to Mac’s, and the fact that Apple’s don’t get viruses like PC’s.

Apples will always appeal to the younger generations for many reasons other than the fact that PC’s are known to be used by companies and businesses. The ads contributed to the already popular belief that PC’s were for the highly intelligent, hard working business professional, which is why the actor playing Mac is the typical twenty to thirty year old adult. However, Apple didn’t overstep their bounds by offending PC users, but inserted facts about their product that the competition doesn’t offer. As both a Mac and PC user, I understand the differences between the two, and how Apple offers more appealing applications than Windows operated desktops and laptops.

A few years later, Microsoft released a few of their own ads showing what their tablet can do that the iPad couldn’t. USB ports and an attachable keyboard were exclusive to Microsoft tablets, once again displaying a company who knew who their target audience was. Most iPad users are less likely to do business on their tablet, while the keyboard and USB port would come in handy for a business traveler, which fits the criteria for Microsoft users.


The technology industry has figured it out. To successfully attract potential buyers; informing, persuading, showing what your product has that the competition doesn’t, and why I, as a consumer should buy your product, should be the basis of your advertisement. For Apple and Microsoft they only have one competitor, and that’s themselves, which is why they need to specifically state the differences in their laptops and tablets. Companies in bigger business sectors fail to see the opportunity and blueprint that those two technology giants laid down for other industries when it comes to marketing and advertising. Separate yourselves from the pack, be creative, do what your competition isn’t, and most importantly, know who you’re marketing to.