Category Archives: Blogging

Getting Ahead in the Sports Journalism Industry

The Coal Face 2007
jontangerine / Foter / CC BY-NC-SA


Having been an editor for and writer and creator of for over three years, I’ve picked up and learned a few things about the sports journalism industry from a blogger’s point of view. In those three years, changes in the way sports news was being distributed really evolved into something more, as Twitter became the best way to report trade rumors, free agency signings, and injury updates. While social media was a godsend for smaller blogs and websites, it did hamper the effectiveness of the individual blogger and diminished his or her chances of being noticed.

For those of you who blog about your favorite team or sport, you’re competing with news outlets, bigger blogs, and the other individual blogger or writer who is following you on Twitter. You’re just one in a million and can easily get lost in the crowd as there will always be someone who can write better than you and post more articles in a 24 hour timespan. The biggest challenge that you face is standing out and getting ahead of your competition. But how can this be accomplished, especially when you’re dealing with hundreds of other bloggers just like you?

Had I known about the power of social media and it’s ability to reach a broader audience, I would have employed a marketing strategy. Yes, marketing isn’t exclusive to business, advertising, and commercials; we constantly market ourselves, our brand, and who we are as a person on a daily basis. So let’s start asking ourselves a few questions. Why am I not standing out or getting noticed? How can I be seen as an experienced professional, one who knows the sport better than any other blogger on the internet, and show news outlets such as Bleacher Report that I’m the real deal? What must I do to make my dreams to become a reality?

Most bloggers stick to what they know, which is writing. While the safe road can lead to bigger and better opportunities, it’s always the ones who innovate and think outside the box who do something special in their lives. What form of sports journalism hasn’t been exploited yet by small blogs? Video content and podcasts.

Think for a second about your favorite sports writer. Being from Boston, writers such as Bob Ryan of the Boston Globe and Steve Bulpett of the Boston Herald come to mind, but they do more than write articles. They appear on radio talk shows and local and national television. So how can you replicate them on a smaller scale? The answer lies within YouTube and podcasts.

Creating a YouTube account and posting a weekly video is enough to attract viewers and readership. Not only hasn’t this been used by many freelance bloggers, but this gives your current reader base an opportunity to see you and understand you more than if they just read your latest article. Appearing in front of a camera and talking about your favorite team or sport isn’t a skill many bloggers in the sports journalism industry have, leaving the door wide open for someone like you.

Start a podcast. This can be your radio show; once again giving you another avenue for attracting potential readers and lifelong followers. Some of the bigger blogs have already ventured out into this sector of social media, but it still hasn’t caught on to the point that you’re competing with hundreds of other individuals and bloggers.

When it comes to sports journalism, don’t be a carbon copy of everyone else. Readers and viewers want someone who is not only unique, but very informative and down to earth. There is no better way to accomplish this than by going the extra mile and posting weekly videos and podcasts. This is the best way to be found, and the more you post on all social media sites, create videos and podcasts, and consistently post on your blog, the higher you’ll be on all the search engines.

Remember, make yourself irreplaceable and valuable. Blog sites and news outlets can always find another person like you, but if you stand out and do what no one else is, you’ll reap the rewards.

Marketing Matters: Why It’s Important To Start Blogging

Desk - 1st September '09
William Hook / / CC BY-SA

Last week I wrote an article discussing blogging and how it can further advance your business or career. This time, let’s go over why creating a blog is important for anyone at any age. I had briefly glossed over the importance of writing for college students and looked deeper into the effects a blog can have on a small business. But blogs aren’t exclusive to certain interests or situations, and the pros, even if writing isn’t taken seriously at first, completely out-weigh the cons of not starting at all.

Whether you’re a high school or college student, an experienced worker in a particular industry, or someone who has a passion for a hobby, all can make a splash on the internet. It doesn’t matter if you’re going to write about sports, model planes, cars, your business, or advice, there are many aspects of creating a blog that aren’t considered when first starting out.

Starting at the age of 17, I created my first blog, It was a way for me to discuss basketball and the Celtics without disturbing friends with endless tweets and statuses, but it was more of a hobby than a serious daily blog. As the months and years passed, my writing along with viewership started to grow, and my credibility did the same. This all lead me to becoming an editor for another blog, which means 300 articles weren’t written in vain, and people were reading.

The same outcome can happen to you as long as you’re persistent and continue to publish articles and content. The first few articles might be a bit rough, but as you start getting into a rhythm, you’ll begin to notice that you’re writing bigger and better posts that begin to look as if a professional writer now handles the blog.

Start out small, write about something you like to gain experience in writing. Being a student, I know how boring written assignments are, but they become easier as you’ve written articles before. It doesn’t matter if your blog is related to school or not, you’re ability to write translates to the classroom. From a blogging perspective, don’t think no one will read your blog, in fact people are constantly seeking for information on any subject, and if you can supply them with the information they’re looking for, they’ll return. As the viewership and followers begin to amass, you’ll most definitely get noticed. But along with the blog, creating a Twitter account to compliment it further enhances what you’re writing and accomplishing.

As time goes on, interests may change, and that’s where creating an endless amount of blogs comes in. Most likely, after a few years you’re now looking at a certain career; write about it! Employers want experience, and if you can display that in a blog, you’ll have a better chance of getting the job you’re applying for, or you might be offered one instead. Blogging has no boundaries, and for you students don’t limit yourselves, as having an open mind can take you a long way.

For graduates and people already in the workforce, start a blog too. Show the world your knowledge and the value you can bring to a company. The confidence that blogging can bring might lead you to starting your own business, as you realize you know more about your industry than you thought. You may now have a portfolio that employers can see, making your blog(s) a résumé that contributes to the experience you have in that field.

Most importantly though, for a personal or business blog to be a success, a Twitter and Facebook account must be linked to the blog you’re writing. Articles can be shared, potentially growing the viewership to levels you didn’t think possible, but also you can connect with people in the industry and continuously learn more, even if you’re not a student.

Blogging brings many benefits and it would be a mistake to not create one and see how far it can be taken. Just as a small business, blogs grow, not only in followers, but as you learn to write better and be more creative, the website itself begins to take shape. To quote the Nike catch phrase, “Just Do It”, and see what the future brings.