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		<title>Mike Cerra</title>
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			<title>Car Dealerships Fall Short When It Comes to Marketing</title>
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			<guid><![CDATA[http://mikecerra.com/the-auto-industry-is-old-but-the-marketing-strategy-shouldnt-be/]]></guid>
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			<title>The Auto Industry Is Old, But The Marketing Strategy Shouldn&#8217;t Be</title>
			<pubDate><![CDATA[Wed, 28 Dec 2016 01:13:33 +0000]]></pubDate>
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			<title>Twitter &#8211; The Most Misused Social Media Platform</title>
			<pubDate><![CDATA[Wed, 26 Oct 2016 18:20:46 +0000]]></pubDate>
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			<title>Listening is the Key to Being Successful On Social Media</title>
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			<title>How Realtors Sell Houses Will Change With Social Media</title>
			<pubDate><![CDATA[Wed, 14 Dec 2016 00:16:39 +0000]]></pubDate>
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			<title>Car Dealerships &#8211; The Formula To Selling Vehicles On Social Media</title>
			<pubDate><![CDATA[Wed, 08 Feb 2017 14:05:26 +0000]]></pubDate>
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			<title>Gaining Respect Through Work, Not Talking &#8211; Life Tip For My Fellow Millennials</title>
			<pubDate><![CDATA[Wed, 06 Mar 2019 14:20:33 +0000]]></pubDate>
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			<guid><![CDATA[http://mikecerra.com/facebooks-check-in-an-untapped-social-media-marketing-tool/]]></guid>
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			<title>Facebook&#8217;s &#8220;Check In&#8221; &#8211; An Untapped Social Media Marketing Tool</title>
			<pubDate><![CDATA[Wed, 04 Jan 2017 14:08:43 +0000]]></pubDate>
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			<title>The Audi S5 Sportback Is The Only Luxury Car Worth Buying In 2023</title>
			<pubDate><![CDATA[Wed, 01 Mar 2023 22:19:26 +0000]]></pubDate>
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			<title>Instagram Has Become A Consumer-Friendly Platform: Which Is Good News</title>
			<pubDate><![CDATA[Tue, 28 Jul 2015 00:28:55 +0000]]></pubDate>
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			<title>Amazon and eBay Hasn&#8217;t Killed Retail Off Like It Was Supposed To. Why?</title>
			<pubDate><![CDATA[Tue, 28 Apr 2015 11:48:23 +0000]]></pubDate>
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			<title>8000 Likes On Facebook But No Engagement &#8211; Blame Your Content</title>
			<pubDate><![CDATA[Tue, 27 Dec 2016 17:26:48 +0000]]></pubDate>
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			<title>You Have $15,000 In Cash, Do You Buy Or Lease A Car?</title>
			<pubDate><![CDATA[Tue, 17 Mar 2015 23:02:46 +0000]]></pubDate>
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			<title>Car Dealerships &#8211; Lack of Value On Social Media Is Inexcusable</title>
			<pubDate><![CDATA[Tue, 17 Jan 2017 17:46:41 +0000]]></pubDate>
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			<title>Digital Media Marketing &#8211; Enhancing Your Social Media Presence</title>
			<pubDate><![CDATA[Tue, 11 Apr 2017 19:31:55 +0000]]></pubDate>
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			<title>Car Dealerships: Don&#8217;t Be Afraid To Use Social Media</title>
			<pubDate><![CDATA[Tue, 10 Mar 2015 12:19:55 +0000]]></pubDate>
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			<title>Sell Emotion, Feeling, And An Experience To See Sales</title>
			<pubDate><![CDATA[Tue, 07 Jul 2015 00:32:42 +0000]]></pubDate>
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			<guid><![CDATA[http://mikecerra.com/why-should-i-buy-or-lease-a-volvo-instead-of-a-jaguar/]]></guid>
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			<title>&#8220;Why Should I Buy Or Lease A Volvo Instead Of A Jaguar?&#8221;</title>
			<pubDate><![CDATA[Tue, 04 Apr 2017 13:35:46 +0000]]></pubDate>
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			<guid><![CDATA[http://mikecerra.com/alfa-romeo-dealerships-will-need-social-media-to-compete/]]></guid>
			<link><![CDATA[http://mikecerra.com/alfa-romeo-dealerships-will-need-social-media-to-compete/]]></link>
			<title>Alfa Romeo Dealerships Will Need Social Media To Compete</title>
			<pubDate><![CDATA[Tue, 03 Jan 2017 13:24:05 +0000]]></pubDate>
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			<guid><![CDATA[http://mikecerra.com/instagram-and-pinterest-will-change-how-we-shop/]]></guid>
			<link><![CDATA[http://mikecerra.com/instagram-and-pinterest-will-change-how-we-shop/]]></link>
			<title>Instagram And Pinterest Will Change How We Shop</title>
			<pubDate><![CDATA[Tue, 02 Jun 2015 00:35:52 +0000]]></pubDate>
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			<guid><![CDATA[http://mikecerra.com/with-social-medias-existence-are-email-subscriptions-even-necessary/]]></guid>
			<link><![CDATA[http://mikecerra.com/with-social-medias-existence-are-email-subscriptions-even-necessary/]]></link>
			<title>With Social Media&#8217;s Existence, Are Email Subscriptions Even Necessary?</title>
			<pubDate><![CDATA[Tue, 01 Nov 2016 22:42:05 +0000]]></pubDate>
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			<guid><![CDATA[http://mikecerra.com/the-most-important-aspect-of-social-media-marketing-being-human/]]></guid>
			<link><![CDATA[http://mikecerra.com/the-most-important-aspect-of-social-media-marketing-being-human/]]></link>
			<title>The Most Important Aspect of Social Media Marketing: Being Human</title>
			<pubDate><![CDATA[Tue, 01 Nov 2016 13:24:59 +0000]]></pubDate>
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			<guid><![CDATA[http://mikecerra.com/how-much-different-is-smm-from-old-school-marketing/]]></guid>
			<link><![CDATA[http://mikecerra.com/how-much-different-is-smm-from-old-school-marketing/]]></link>
			<title>How Much Different Is SMM From Old School Marketing?</title>
			<pubDate><![CDATA[Thu, 30 Apr 2015 23:38:35 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[http://mikecerra.com/digital-media-in-conjunction-with-social-media-marketing-brilliance/]]></guid>
			<link><![CDATA[http://mikecerra.com/digital-media-in-conjunction-with-social-media-marketing-brilliance/]]></link>
			<title>Digital Media In Conjunction With Social Media = Marketing Brilliance</title>
			<pubDate><![CDATA[Thu, 29 Dec 2016 14:17:24 +0000]]></pubDate>
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			<guid><![CDATA[http://mikecerra.com/facebook-page-for-your-business-unattended-thats-detrimental/]]></guid>
			<link><![CDATA[http://mikecerra.com/facebook-page-for-your-business-unattended-thats-detrimental/]]></link>
			<title>Facebook Page For Your Business Unattended? That&#8217;s Detrimental</title>
			<pubDate><![CDATA[Thu, 20 Oct 2016 19:33:13 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[http://mikecerra.com/social-media-success-doesnt-equate-to-using-all-platforms/]]></guid>
			<link><![CDATA[http://mikecerra.com/social-media-success-doesnt-equate-to-using-all-platforms/]]></link>
			<title>Social Media Success Doesn&#8217;t Equate To Using All Platforms</title>
			<pubDate><![CDATA[Thu, 17 Nov 2016 23:01:53 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[http://mikecerra.com/effective-social-media-marketing-starts-with-a-clear-message/]]></guid>
			<link><![CDATA[http://mikecerra.com/effective-social-media-marketing-starts-with-a-clear-message/]]></link>
			<title>Effective Social Media Marketing Starts With A Clear Message</title>
			<pubDate><![CDATA[Thu, 15 Dec 2016 22:37:30 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[http://mikecerra.com/the-power-of-digital-media-the-chain-reaction/]]></guid>
			<link><![CDATA[http://mikecerra.com/the-power-of-digital-media-the-chain-reaction/]]></link>
			<title>The Power of Digital Media &#8211; The Chain Reaction</title>
			<pubDate><![CDATA[Thu, 12 Jan 2017 17:14:05 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://mikecerra.com/social-media-marketing-3-reasons-why-dealerships-quit-early-in-the-game/]]></guid>
			<link><![CDATA[http://mikecerra.com/social-media-marketing-3-reasons-why-dealerships-quit-early-in-the-game/]]></link>
			<title>Social Media Marketing &#8211; 3 Reasons Why Dealerships Quit Early In The Game</title>
			<pubDate><![CDATA[Thu, 05 Jan 2017 17:23:47 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://mikecerra.com/automation-in-social-media-its-not-effective/]]></guid>
			<link><![CDATA[http://mikecerra.com/automation-in-social-media-its-not-effective/]]></link>
			<title>Automation In Social Media &#8211; It&#8217;s Not Effective</title>
			<pubDate><![CDATA[Thu, 03 Nov 2016 20:00:35 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[http://mikecerra.com/is-boston-becoming-a-center-for-wealth/]]></guid>
			<link><![CDATA[http://mikecerra.com/is-boston-becoming-a-center-for-wealth/]]></link>
			<title>Is Boston Becoming A Center For Wealth?</title>
			<pubDate><![CDATA[Sun, 31 Jan 2016 18:24:30 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://mikecerra.com/communicating-with-your-customers-in-2017-think-different/]]></guid>
			<link><![CDATA[http://mikecerra.com/communicating-with-your-customers-in-2017-think-different/]]></link>
			<title>Communicating With Your Customers In 2017 &#8211; Think Different</title>
			<pubDate><![CDATA[Sat, 05 Nov 2016 22:22:43 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[http://mikecerra.com/you-can-pay-for-ads-on-twitter-and-instagram-but-content-is-still-king/]]></guid>
			<link><![CDATA[http://mikecerra.com/you-can-pay-for-ads-on-twitter-and-instagram-but-content-is-still-king/]]></link>
			<title>You Can Pay For Ads on Twitter and Instagram, But Content Is Still King</title>
			<pubDate><![CDATA[Mon, 31 Oct 2016 22:12:13 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://mikecerra.com/car-dealerships-customer-retention-vs-customer-acquisition/]]></guid>
			<link><![CDATA[http://mikecerra.com/car-dealerships-customer-retention-vs-customer-acquisition/]]></link>
			<title>Car Dealerships &#8211; Customer Retention vs Customer Acquisition</title>
			<pubDate><![CDATA[Mon, 23 Jan 2017 16:56:58 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[http://mikecerra.com/not-putting-effort-into-social-media-marketing-is-how-your-voice-gets-silenced/]]></guid>
			<link><![CDATA[http://mikecerra.com/not-putting-effort-into-social-media-marketing-is-how-your-voice-gets-silenced/]]></link>
			<title>Not Putting Effort Into Social Media Marketing Is How Your Voice Gets Silenced</title>
			<pubDate><![CDATA[Mon, 14 Nov 2016 23:51:58 +0000]]></pubDate>
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			<guid><![CDATA[http://mikecerra.com/sample-page/]]></guid>
			<link><![CDATA[http://mikecerra.com/sample-page/]]></link>
			<title>About Mike Cerra</title>
			<pubDate><![CDATA[Mon, 14 Mar 2016 17:07:58 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[http://mikecerra.com/unless-your-employee-is-a-social-media-guru-never-go-in-house/]]></guid>
			<link><![CDATA[http://mikecerra.com/unless-your-employee-is-a-social-media-guru-never-go-in-house/]]></link>
			<title>Unless Your Employee Is A Social Media Guru, Never Go In-House</title>
			<pubDate><![CDATA[Mon, 14 Mar 2016 16:18:46 +0000]]></pubDate>
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			<guid><![CDATA[http://mikecerra.com/not-marketing-on-social-media-youre-playing-with-fire/]]></guid>
			<link><![CDATA[http://mikecerra.com/not-marketing-on-social-media-youre-playing-with-fire/]]></link>
			<title>Not Marketing On Social Media? You&#8217;re Playing With Fire</title>
			<pubDate><![CDATA[Mon, 08 Jun 2015 14:48:46 +0000]]></pubDate>
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			<guid><![CDATA[http://mikecerra.com/branding-hobby-simple-marketing-worth-investment-time/]]></guid>
			<link><![CDATA[http://mikecerra.com/branding-hobby-simple-marketing-worth-investment-time/]]></link>
			<title>Branding A Hobby: Why Simple Marketing Is Worth The Investment Of Time</title>
			<pubDate><![CDATA[Mon, 07 Nov 2016 19:08:48 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[http://mikecerra.com/the-power-of-memes-in-social-media-marketing/]]></guid>
			<link><![CDATA[http://mikecerra.com/the-power-of-memes-in-social-media-marketing/]]></link>
			<title>The Power Of Memes In Social Media Marketing</title>
			<pubDate><![CDATA[Mon, 07 Mar 2016 01:29:19 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[http://mikecerra.com/facebook-live-signaling-the-end-of-qvc/]]></guid>
			<link><![CDATA[http://mikecerra.com/facebook-live-signaling-the-end-of-qvc/]]></link>
			<title>Facebook Live &#8211; Signaling The End Of QVC</title>
			<pubDate><![CDATA[Mon, 05 Dec 2016 12:57:42 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[http://mikecerra.com/effective-social-media-marketing-starts-with-a-game-plan/]]></guid>
			<link><![CDATA[http://mikecerra.com/effective-social-media-marketing-starts-with-a-game-plan/]]></link>
			<title>Effective Social Media Marketing Starts With A Game Plan</title>
			<pubDate><![CDATA[Mon, 02 Jan 2017 17:03:10 +0000]]></pubDate>
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			<guid><![CDATA[http://mikecerra.com/dont-treat-social-media-as-a-bulletin-board-but-rather-a-marketing-platform/]]></guid>
			<link><![CDATA[http://mikecerra.com/dont-treat-social-media-as-a-bulletin-board-but-rather-a-marketing-platform/]]></link>
			<title>Don&#8217;t Treat Social Media as a Bulletin Board &#8211; But Rather a Marketing Platform</title>
			<pubDate><![CDATA[Fri, 30 Dec 2016 12:05:12 +0000]]></pubDate>
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			<guid><![CDATA[http://mikecerra.com/bbc-and-top-gear-a-business-lesson-can-be-learned-from-this/]]></guid>
			<link><![CDATA[http://mikecerra.com/bbc-and-top-gear-a-business-lesson-can-be-learned-from-this/]]></link>
			<title>BBC and Top Gear: A Business Lesson Can Be Learned From This</title>
			<pubDate><![CDATA[Fri, 27 Mar 2015 00:23:20 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[http://mikecerra.com/make-sure-to-compare-apples-to-apples-when-discussing-sales/]]></guid>
			<link><![CDATA[http://mikecerra.com/make-sure-to-compare-apples-to-apples-when-discussing-sales/]]></link>
			<title>Make Sure To Compare Apples to Apples When Discussing Sales</title>
			<pubDate><![CDATA[Fri, 27 Mar 2015 00:15:21 +0000]]></pubDate>
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			<guid><![CDATA[http://mikecerra.com/pleading-for-engagement-a-sign-of-weak-social-media-marketing/]]></guid>
			<link><![CDATA[http://mikecerra.com/pleading-for-engagement-a-sign-of-weak-social-media-marketing/]]></link>
			<title>Pleading For Engagement &#8211; A Sign Of Weak Social Media Marketing</title>
			<pubDate><![CDATA[Fri, 27 Jan 2017 14:38:08 +0000]]></pubDate>
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			<guid><![CDATA[http://mikecerra.com/being-a-team-and-knowing-your-roles-are-the-keys-to-success/]]></guid>
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			<title>Being a Team and Knowing Your Roles Are the Keys to Success</title>
			<pubDate><![CDATA[Fri, 17 Apr 2015 01:17:51 +0000]]></pubDate>
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			<title>Social Media: Killing Friendships, Or Building Stronger Bonds?</title>
			<pubDate><![CDATA[Fri, 15 May 2015 00:45:49 +0000]]></pubDate>
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			<title>The Days Of A Generalized Approach to Social Media Marketing Are Over</title>
			<pubDate><![CDATA[Fri, 06 Jan 2017 18:59:37 +0000]]></pubDate>
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